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Revisioned Conference Educational Program – HSMAI's MEET University

Planners from across the meeting and event industry will learn from and interact with industry experts, and each other, while getting hands-on experience with a variety of educational formats offering great takeaways.

Additionally HSMAI, in conjunction with leading industry training firm Signature Worldwide, will present a unique education track designed especially for exhibiting sales and marketing professionals.



April 23 - 24 2013

Chicago Navy Pier, Chicago, IL



(Details and topics are subject to change)




Tuesday, April 23, 2013


9:00 am – 10:00 am
Concurrent Sessions

  • Tame Your Email Beast
  • Promote, Engage, and Connect: How Social Media Can Enhance Your Event
  • Getting the Best Results from RFPs
  • Exhibitor Workshop: Selling in a Revenue Managed World


10:15 am – 11:15 am
Concurrent Sessions

  • Strategic Negotiations – Getting The Results You Want With Integrity
  • 360 Event Engagement Marketing: How PCMA is Doing It
  • They Why and How of Event Measurement (Hosted by MPI)
  • Exhibitor Workshop: Today's Best Practices: Selling in a Revenue Managed World


11:30 am – 1:30 pm
Keynote & Lunch

“The Power of Partnership” presented by Jim Davidson

1:30 pm – 4:00 pm

1:45 pm –2:45 pm
CMP & Senior Leaders Dessert Reception “Inside the MEET Studio with Jim Davidson” (Advance Registration Required)

3:45 PM
Prize Drawing

5:00 pm – 9:00 pm
Exhibitor/Sponsor Evening Events

Wednesday, April 24, 2013

9:00 am – 10:00 am
Concurrent Sessions

  • Plan Creative Food & Beverage on a Budget
  • Attendees Have Ants in Their Pants: Digitize Now!!
  • Roundtable: Extending the Life of Your Meeting Content…Before, During & After Your Meeting


10:15 am – 11:15 am
Concurrent Sessions

  • Meetings 3.0 HyperConnected, HyperSocial and HyperLocal
  • Your Road Map to CSR (Hosted by MPI)
  • Roundtable: Stretching Your Budget Dollars: 100+ Budget Saving Tips in 60 Minutes


11:30 am – 12:30 pm
Concurrent Sessions

  • Trends in Group Sales Contracts: Attrition, Cancellation and Force Majeure
  • 360° Team Management
  • Roundtable: Navigating the New Normal for Effective Meeting Industry Partnerships


12:30 pm – 2:30 pm
Exposition with a Networking Luncheon


Prize Drawing



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