2016 AACC Scientific Annual Meeting & Clinical Lab Expo
Exhibitor University Webinar Schedule
(Schedule Subject to Change)
Date: February 17, 2016, 11:00 am – 11:30 am
Maximize your Presence at AACC Annual Meeting & Clinical Lab Expo – (Enhance your Visibility Outside of Your Booth - Meeting Rooms, Industry Workshops, OEM Lectures New Product Showcase.)
Stand out from the crowd and get your company name, products and services in the attendees’ minds and show them that you are there to support them.
In this webinar, we will cover how to:
1 ) Meet with your staff, customers and prospects face-to-face – This year AACC is offering three options where you can meet in a private setting. We will discuss the details, deliverables, differences and the types of meeting rooms offered on the exhibit hall floor and at the Pennsylvania Convention Center. In addition we will cover how to set up an ancillary meeting or event.
2 ) Brand yourself as a solutions provider and expert – This is your opportunity to educate attendees and end users about solutions they need to practice more efficiently and effectively. We will discuss the details regarding the benefits, deliverables and deadlines for Theater Industry Workshops, Hotel Industry Workshops and OEM lectures.
3) Showcase new products - If an attendee is looking for something in particular, a new drug, device, product, or simply just browsing new products, you want it to be your company name and booth number they see. We will discuss the details regarding the benefits, deliverables and deadlines for the New Product Showcase.
Date: April 27, 2016, 2:00 pm – 2:30 pm
Invite Customers and Prospects to Your Booth (Exhibitor Invites)
The 68th AACC Annual Scientific Meeting & Clinical Lab Expo is offering you a complimentary pre-show marketing tool, Exhibitor Invites. This tool allows you to create your own customized email campaign to send your customers and prospects an invitation to attend the meeting for free. Exhibitors who make use of this program get 20% more booth traffic than exhibitors who don't. It's a great way to boost awareness about your company, increase your ROI from the show, and helps to ensure your key customers and prospects attend the 68th AACC Annual Scientific Meeting & Clinical Lab Expo.
Date: May 24, 2016, 2:00 pm – 2:30 pm
AACC Annual Meeting & Clinical Lab Expo - Navigate the Exhibitor Resource Center
The Exhibitor Resource Center allows you single sign on access to the following: update your exhibitor directory information, exhibitor form submissions, Exhibitor Service Manual, Freeman online ordering and exhibitor registration
Date: June 15, 2016, 2:00 pm – 2:30 pm
AACC's Free Press Program - Exclusive to Exhibitors
Learn more about how you can take advantage of AACC's free press program. This webinar will provide tips on how to engage media with your press conference, clarification about how AACC's press conference program will work, and information on how AACC's press room and interactions with registered reporters will be run.
Date: June 29, 2016, 2:00 pm – 2:30 pm
Capturing Leads and Post Show Follow-Up - What's New with Lead Retrieval
Date: July 13, 2016, 2016, 2:00 pm – 2:30 pm
Generating Sales in 2016– The New Boothsmanship
In this session, the exhibitor will receive tips for maximizing their impact during and after the show.
Tips – the dos and don’ts – attracting attendees inside your booth.
- Techniques for capturing leads
- Qualifying attendees on the spot
- Lead Retrieval
- Your space and your people
- Prioritize (start before the show)
- Time Management
- Follow up – Turing leads into sales
- Show Evaluation/Measuring ROI