Intrinsic LifeSciences (ILS) proudly announces the Intrinsic Hepcidin IDx™ Test for serum and plasma hepcidin. The Hepcidin IDx™ Test is a mAb version of the world’s first C-ELISA (Ganz et al., 2008, Blood 112:4292-7). Hepcidin, a key hormone regulating iron absorption and recycling for erythropoiesis, is useful to aid in diagnosis of iron deficiency (ID) and to help guide choice of oral or IV iron therapy (Bregman et al. 2013, Am J Hematol 88:97-101; Camaschella, 2015, N Engl J Med 372:1832-43). The IDx Test uses 20µl sample, has intra- and interassay CVs of 5.2 and 8%, respectively. The Hepcidin IDx Test is also available as a CE Mark kit. Meet the Intrinsic Team at Booth #2662 (www.intrinsiclifesciences.com, www.intrinsicDx.com).