Exhibitor Frequently Asked Questions
ENGAGEMENT
- How can I engage with in-person attendees?
- Meet one-on-one with decision makers from the top 20% surgical volume facilities in the U.S. at the Reverse Trade Show.
- Gather first-hand feedback on your products and services by hosting a Focus Group.
- Be part of the Innovation Zone, where attendees seek out the latest industry products and technologies.
- Drive attendees to your booth by participating in Expo Quest, the exhibit hall scavenger hunt for attendees.
- View more details in the rate card and contact us at partner@aorn.org to save your spot, ask questions, or for help matching an opportunity to your company’s objectives.
- How can I engage with virtual attendees?
- Host a presentation in a Themed Lounge – a virtual space where attendees can interact in real-time with you and their peers around a specific subject matter like Surgical Smoke, Infection Control, AORN Guidelines, etc.
- Present a 30-minute product demo and have a live Q&A with virtual attendees in the Product Demo Lounge. Directly message with attendees using the Matchmaking feature to request a 1:1 meeting.
- Download the virtual prospectus for more information or contact us at partner@aorn.org.
ADVERTISING
- How can I promote new products?
- Be part of the Innovation Zone in Orlando, where attendees can see hands-on demos and new product presentations.
- List your products online at Virtual AORN Expo in the Product Showcase, a catalog where attendees can search for new solutions and products.
- Present a 30-minute product demo and have a live Q&A with virtual attendees in the Product Demo Lounge. Demos will be recorded and available on-demand for the duration of Virtual AORN Expo.
- What advertising opportunities are available?
- Stay top of mind as attendees plan their time at the conference by advertising in the Conference Program or Leadership Summit Program
- 6/4 Reservation Deadline
- 6/14 Material Deadline
- Popular Digital Banner Ad Locations:
- Digital Expo Daily News
- Conference Mobile App
- Virtual AORN Expo Platform
- Contact registrants with Pre/Post Event Email Blasts.
- Onsite advertising options include digital signage, cube towers, floor stickers, window clings, and much more.
- Download the rate card for full descriptions and pricing of advertising options, and contact partner@aorn.org to reserve your space.
- Can I distribute promotional materials and collateral at my booth?
- Yes, promotional collateral and marketing materials may be distributed from your exhibit booth.
- Promotional giveaways exceeding $100 in value must be approved in advance.
VIRTUAL AORN EXPO
- How do I set up my virtual booth?
- When does my staff need to be online for live exhibit hours in our virtual booth?
- Live attendance is not required but is encouraged during scheduled virtual live exhibit hours:
- Saturday, August 7: 12:30pm – 3:00pm ET
- Sunday, August 8: 12:30pm – 1:45pm ET
- Monday, August 9: 2:00pm – 4:00pm ET
- Plan your team’s time across onsite and virtual exhibit hours by using the Exhibitor Schedule Tool.
- What are the benefits of my virtual booth?
- The features included in your virtual booth depend on the size of your onsite booth in Orlando. Please refer to the virtual prospectus for full details.
- You’ll have 5-10 content areas in your virtual booth, where you’ll be able to upload product collateral, links, and video.
- Each booth has functionality for live text chats with booth visitors and the ability for attendees to request a one-on-one meeting.
- You’ll get real-time analytics when attendees request a meeting, visit your booth, download product information, and attend in-booth sessions.
- For questions about your virtual booth benefits and opportunities to enhance your virtual exhibit experience, contact partner@aorn.org
- For virtual booth setup and support, email aornsupport@mci-group.com
- To schedule a one-on-one session for technical support, click here to login and schedule a time.
- Watch training videos for virtual booth setup.
- How long will my virtual booth content be available to attendees?
- Content within your virtual booth will be available for 45 days after the in-person conference concludes.
DEADLINES
- What deadlines do I need to be aware of?
- 7/2/2021: Virtual Booth Engagement Options Deadline
- 7/19/2021: Virtual Booth Setup Deadline
- Please reference the Exhibitor Checklist for upcoming deadlines and contact information regarding exhibits, housing, and more.
COVID SAFETY
- What are the onsite safety precautions?
- New: In Orange County, physical distancing requirements have been reduced from 6 to 3 feet in all settings, including the Orange County Convention Center (OCCC).
- Be sure to check our general COVID Safety Updates and COVID Safety Guidelines for Exhibitors page leading up to the conference for the latest recommendations and policies.
- Can I distribute printed or promotional materials at my booth?
- Yes, exhibitors can distribute materials at their booth.
- Promotional giveaways exceeding $100 in value must be approved in advance.
- Can I provide food and beverages in my booth?
- Yes, contact Centerplate at 407-685-5562 for more details.
HOUSING
- How do I book hotel accommodations?
- Easily book individual and group reservations online with our official housing provider, MCI USA.
- MCI continuously monitors hotel rates to ensure you get the lowest available, plus when using our official housing block, you’ll get access to added perks like a free shuttle pass.
- Note: Beware of false and fraudulent housing claims.
- AORN has designated MCI USA as the only housing provider for the AORN Global Surgical Conference & Expo.
- There are fraudulent companies and organizations that will try to present themselves as official partners of AORN and offer you a potential room that might not be guaranteed or available.
- Should you be contacted by someone other than MCI USA or AORN, please let us know at aorn@mcievents.com.