PracticeHwy.com is an international leader in healthcare software which serves approximately 130 practices and clinics worldwide. In 2002, they launched eIVF, one of the first electronic medical record (EMR) products focused on Reproductive Endocrinology and Infertility (REI) practices. Since then, eIVF has been utilized for one million cycles. It was, an still continues to be, the only web-enabled, fully customizable software system dedicated to REI practices. Known for its pursuit of excellence in the fertility industry, PracticeHwy.com has seen trajectory growth throughout the years by continuously developing new software solutions which support all aspects of a fertility clinic and laboratory’s workflow and operations.