At 1 p.m., Zhao Yuexi, on the second floor of a slightly industrial-style office building in Sanlitun, had just finished a conference call with investors. At present, her entrepreneurship program, GlobalQ, is in the period of revision, and the whiteboard in the conference room is covered with product systems and plans for the near future.
She says she often talks more and more excited, just as she is addicted. Since entering the international medical market in 2013, GlobalQ has gradually transformed itself from an intermediary service agency into a promotion channel of offline global medical resources, and she hopes to help foreign medical resources serve the domestic market so that patients can communicate with doctors face-to-face.
The team set up the offline tentacle --- the first global medical clinic sharing has landed in Ningbo. It undertakes overseas doctors' domestic promotion needs and users can appoint and pay online. If the users reach a certain amount, overseas doctors will come to China and open a presentation to let users inquire and consult.
At present, the team, mainly from assisted reproduction, tumor and other diseases projects, docks promotion needs of doctors from the United States, Japan and other places.
That's just the first step in her plan. After the model became quite routine, Zhao Yuexi plans to expand the global medical clinic sharing, consulting stores, and even establish global medical sharing hospitals, so as to ease the tension of domestic medical resources.
Let domestic patients have one more medical choice.
Wearing a set of silver gray suits, Zhao Yuexi, who has pixie haircut, gives the impression that she is capable and refined. It is difficult to imagine that she is a mother of a two-year-old child, and after work, she also runs her own Wechat cartoon official accounts “Yuexi is a mother.”
Although she is thin, she is a master of sports. She is good at tennis, golf, likes heavy mountain climbing, and her favorite is skiing. She and her husband got to know each other because of that.
That year, because she often went skiing in Hokkaido, Japan, Zhao Yuexi contacted with Japan's medical services mainly medical examination at that time. She also took her parents and friends to experience. During travelling, they had medical examination in passing, everyone was pleasant.
It was also like a link between her and global health services. After leaving Shell in 2013, she opened a medical service intermediary, focusing on Japanese high-end medical examination services. Customers came to experience mainly through word of mouth, and more than 400 customers were severed in more than two years. And the price of each customer is about more than 100,000 Yuan.
“It was a very comfortable time.” Zhao Yuexi recalled that the team was no more than five people without too much promotion, and just doing a small business to make money made everyone feel very happy.
However, she was dissatisfied with the status quo, so she had the idea of transformation. One of the reasons was from customer demand, “If users really check out some illness, they will have the needs to go abroad for medical treatment. But they must want to bypass the domestic intermediaries like ours at that time and directly contact with foreign service agencies and medical institutions”; And the another reason was from the influence of her husband who worked for a network company as an executive. In his view, the domestic global medical market seemed as many years ago outbound travel market that users could not directly access the terminal resources, so travel agencies became a kind of need. But information transparency was the trend of the future, at that time travel agencies would become a choice of users to look for convenience, and foreign treatment may be as simple as an independent overseas travel.
This made Zhao Yuexi have deep feeling. In 2015 she began to transform from an intermediary service, trying to establish online information matching platform to target the “public comments” of global medical field. In her mind, her original intention was the same as when she founded the intermediary service agency, “let Chinese users have one more medical option.”
Open self-employed clinics
Which one came first, chicken or egg? Like the anxiety of many channel-type entrepreneurs, Zhao Yuexi was also worried about this problem for a time. To obtain global high-quality medical resources, they need strong domestic acquiring customers’ channels, but as for domestic acquiring customers, they also need to build trust between users and channels.
Thus, in early 2015, the team groped and started out from the information matching. And the team firstly organized, classified, and labeled main foreign medical resources, doctor information of America and Japan. Users can quickly find the hospital rankings, doctor information, and contact information of hospitals for the required departments on the platform. In addition to hospitals, domestic and foreign intermediary service agencies were also included in the content of the platform.
But how to enter into services and transactions from information? Unlike many organizations, she has shifted her focus from C-side users to B-side medical institutions to help global medical resources to be promoted in Chinese market.
This was based on her understanding of the BD process at a foreign medical facility. “Foreign doctors and medical institutions want to serve the domestic market, but they do not know how to promote legally. And they also don’t know how to start.”
Zhao Yuexi, who majored in law, also paid more attention to this. In the early stage, through online knowledge payment, live streaming and other methods, she learned that the user's most urgent need was face-to-face consultation with the doctors. How to make the process legally and the experience better cost her three months of efforts.
Since the middle of last year, GlobalQ team, together with one well-known accounting and law firm, has issued a guide with 50,000 words to guide overseas medical institutions entering China legally. In her view, this is the basis for the team's follow-up services. “Global medical resources are useful complements to China's medical care, but they should be landed in healthily under the government's norms, rather than pursuing business and impacting on China's medical care with basic social security functions.”
Now communicating with foreign medical institutions, she will carry this guide with her, hoping that this legal report will relieve them of their worries.
Today, models are beginning to take shape. GlobalQ's first global medical clinic sharing, two consulting stores are landing in Ningbo. The team intends from assisted reproduction, tumour and other fields, to achieve foreign doctors and domestic patients’ face-to-face consultation, diagnosis and treatment.
And at the early stage, acquiring customers will through offline store consultation and online promotion. In addition to global medical clinic sharing, the team plans to land 15 to 20 consulting stores this year, and the number of stores will reach 100 in her plan, Zhao said.
But global medical clinic sharing and consulting stores are just the first steps in her strategic plan, and she hopes that after the model becomes quite routine, the team can build hospitals sharing to solve a range of problems for Chinese users of global medical resource services.
“At that time, the model will be global medical real estate and property services.” She said with a smile.