To date, more than 10 million babies have been born with the help of Assisted Reproductive Technology (ART). This technology includes in vitro fertilization (IVF) and other related procedures, such as intracytoplasmic sperm injection (ICSI) and preimplantation genetic screening (PGS). With an increase in the number of women prioritizing their careers over starting a family, more same-sex couples looking to have a child of their own, and gradually increasing treatment success rates, it’s no surprise that the use of ART has almost doubled in the past decade. In fact, according to the World Health Organization (WHO), millions of fertility cycles are now performed yearly around the world. With this growth came a demand for a more effective solution to better handle the complex nature of patient healthcare information. Innovation in the world of ART has never been more necessary, and BabySentry is on hand to deliver.
Since its inception in 2000, BabySentry Ltd. (BBS) has evolved to become the leading management system designed exclusively for the ART workplace. 20 years later and in its 12th version, the company delivers a central database Electronic Medical Record (EMR) accompanied by multiple interfaces and seamless connections to analysers, third-party software, web portals, smartphone apps, referral labs, and national registries. With unique exposure across institutions spanning four continents, BabySentry is currently utilizing its accumulated know-how to improve and modernize ART-related services, with one main objective: to provide a smooth, integrated and comprehensive software solution that benefits reproductive specialists and patients alike.
This goal is achieved through the carefully designed multi-layered application, which has been engineered around the highest levels of security and accompanied by exhaustive documentation, learning modules, and ongoing technical support. These building blocks have enabled the firm to meet stringent universal guidelines, and continue to secure not only the longevity but the growth and sustainability of the organization. As a result, today BabySentry offers the most versatile and cost-effective investment for institutions looking to optimize their ART-based practice.
BabySentry’s innovation stems from its capacity to combine robust and in-depth information storage with a user-friendly interface and an assortment of optional modules. This approach allows its users to create a fully customized framework that best suits their workflow while maintaining optimal scalability. Dedicated to serving IVF clinics around the world, the teams at BabySentry continuously strive to enhance interoperability by developing a wide range of third-party tools to better address the needs of its dynamic customer base.
However, the real novelty of BabySentry lies in its data processing capabilities. Going above and beyond basic medical record storage, the software helps facilitate fertility research and KPI assessment in addition to providing custom query building functionalities and multi-national registry exports. Perhaps most notably, BabySentry is the sole ART database system with a built-in validation tool for annual reports submitted to registries in the USA (SART, NASS), Canada (CARTR, CARTR PLUS), UK (HFEA), France (GAIA), Australia (ANZARD), and more.
What started as an EMR, has evolved into a driving force for advancement in the niche market of ART management solutions. BabySentry is currently focusing its expertise on helping guide the future of reproductive medicine. By partnering with a consortium of industry-leading experts, the company is looking to the future of ART with aims of streamlining big data and machine learning in ways never before seen in healthcare AI.
Through years of innovation and accumulated know-how, BabySentry has grown to encompass all facets of ART-related services, from patient registration to billing and everything in-between. The software has evolved to deliver a powerful central database accompanied by multiple interfaces, ensuring a smooth, integrated, and comprehensive management solution. In doing so, BabySentry provides fertility professionals with easier access to in-depth patient metrics, helping create greater opportunity for positive treatment outcomes.