Exhibiting Tips 

What ASCO does to encourage attendees to visit the exhibits: 

• Place exhibits near the food and beverage service   
• Market the exhibits via the following platforms: 
  • Printed and Online Program, which includes the exhibitor directory, provided to each attendee 
  • Meeting website, which includes a searchable online exhibitor directory and floor plan 
  • A “Know Before You Go” email sent to attendees the week of the Meeting 
  • Verbal announcements made in the exhibits room 
  • Walk-in slides in the session room 

What YOU can do onsite to engage attendees, obtain customers, establish connections, and generate leads: 

• Take advantage of an exclusive exhibitor-only opportunity: purchase an attendee mailing list through INFOCUS Marketing. Visit the Advertising Opportunities page on the Meeting website to learn more 
• Be present in your exhibit space and greet attendees and other exhibitors warmly 
• Engage attendees in friendly conversation and establish a connection 
• Make visitors happy they stopped by your exhibit and thank them for stopping by 
• Have a system for capturing, qualifying, and following up on leads 
• Keep your exhibit space neat and clean 
• Have staff in your exhibit space at all times 
• Have sufficient staffing to allow for rest and breaks 
• Wear your official Meeting badge while in the host facility  

What YOU should not do onsite: 

• Do not dismantle your display until the exhibits are officially closed 
• Sit at your exhibit table during breaks when attendees are in the exhibits area 
• Talk or text on your cell phone while in your exhibit space
• Do no eat, drink, read, or otherwise be distracted 
• Engage in conversation with your fellow exhibit staff when attendees are nearby 

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