Exhibiting Tips
What ASCO does to encourage attendees to visit the exhibits:
- Place exhibits near food and beverage service and posters
- Market the exhibits via the following platforms:
- Printed and Online Program, which includes the exhibitor directory, provided to each attendee
- Symposium website, which includes a searchable online exhibitor directory and floor plan
- A “Know Before You Go” email sent to attendees the week of the Symposium
- Verbal announcements made in the Posters, Exhibits, and Food Room
- Walk-in slides in the session rooms
What YOU can do onsite to engage attendees, obtain customers, establish connections, and generate leads:
- Take advantage of an exclusive exhibitor-only opportunity: purchase an attendee mailing list through INFOCUS marketing. Visit the Advertising Opportunities page on the Symposium website to learn more
- Increase your exposure by purchasing additional Enhancements available throughout the Posters, Exhibits, and Food Room
- Sign up for an Industry Expert Theater Session timeslot
- Be present in your exhibit space and greet attendees and other exhibitors warmly
- Engage attendees in friendly conversation and establish a connection
- Make visitors happy they stopped by your exhibit and thank them for stopping by
- Have a system for capturing, qualifying, and following up on leads
- Keep your exhibit space neat and clean
- Have staff in your exhibit space at all times
- Have sufficient staffing to allow for rest and breaks
- Dress in a professional manner
- Wear your official Symposium badge in the host facility
What you should NOT do onsite:
- Dismantle your display before the exhibits are officially closed
- Sit at your exhibit table during breaks when attendees are in the exhibits area
- Talk or text on your cell phone while in your exhibit space
- Eat, drink, read, or otherwise be distracted
- Engage in conversation with your fellow exhibit staff when attendees are nearby