In the crowded space of nutritional and antioxidant therapies, CellOxess has revolutionized the field with the development of our signature, science-driven, personalized nutraceutical formulations to optimize male and female fertility potential before, during, and after pregnancy. Resolution of oxidative stress in the reproductive tract towards optimum gametogenesis is a critical first step for achieving a healthy pregnancy and child. The company’s flagship line of fertility products, Fertilix®, restores, rather than overwhelms, the redox balance of the reproductive tract. Using our simple online algorithm, personalized Fertilix® male and female formulations are recommended according to age and fertility potential. Other products that offer “one size fits all” solutions carry the very serious risk of over-supplementing individuals, which in turn can also impair fertility. Fertilix® is now recognized as the choice suite of fertility products among fertility experts worldwide.