Promotional Opportunities

The Transportation Research Board has developed an enhanced selection of promotional opportunities for the 103rd Annual Meeting. Maximize the visibility of your organization with a patron opportunity.

All available patron opportunities can be viewed in the gallery below.

Become a TRB 103rd Annual Meeting Patron to maximize the visibility of your organization, build its network, and extend its reach to leaders and professionals in government, industry, and academia.

Platinum, Gold, Silver, and Bronze Patron packages include varying numbers of complimentary registrations. If your organization sends four or more people to the Annual Meeting, why not leverage existing registration costs by becoming a Patron? Bronze level packages start at $6,850 and include four complimentary registrations.

If you represent a smaller organization, that sends fewer than four people to the meeting, look at the Iron Patron package. Available exclusively to organizations with 30 or fewer employees, this package, priced at $3,500, ensures that your logo is prominently associated with the TRB Annual Meeting.

View the full benefits comparison chart to see which patron support level is right for you.

To view available opportunities please scroll to the gallery below!

TRB Annual Meeting Patron packages are available only to private-sector organizations. Public agencies wishing to support TRB should explore becoming a TRB Global Affiliate or Sponsor.

Draw attention to your organization’s goods and services by advertising in the TRB Annual Meeting Printed Program.

Each year, TRB distributes more than 10,000 copies of the program to meeting attendees, including transportation policy makers, administrators, practitioners, and researchers, from national and international government, industry, and academic institutions.

Quarter page advertising spots are $795. Half, full, or two-page formats, as well as the inside front and inside back covers of the program are available.

For additional information on sizing, formatting, and submission requirements click here.

To secure advertising space please scroll to the gallery below!

Join the Career Fair

The Career Fair supports the transportation community’s efforts to build awareness of and expand the transportation workforce. It will be held during the 2024 TRB Annual Meeting and will provide an opportunity for prospective employers from a wide range of sectors and modes to meet with transportation professionals interested in working for their organizations.

Click here for available opportunities.

Highlight the value of your organization in a theater setting and take advantage of the energy and excitement of TRB’s Annual Meeting.

The Solutions Showcase Theater in the exhibit hall gives Annual Meeting exhibitors and patrons the exclusive opportunity to make 30-minute presentations on the goods, services, and solutions their organizations provide.

Slots will be scheduled every hour on the half-hour from 9:30am to 2:30pm on Monday and Tuesday of the Annual Meeting.

Additional Information | Full Terms and Conditions

To purchase slot, scroll and click on the gallery below!

Exhibitor Resource Center


Exhibitor Information & Resources

Use these helpful tools to give your company the leg-up that it needs at TRB 2024. Take pre-event measures and get the word out with social media and email messaging, followed by post-conference outreach. Stand out and make your exhibit the best that it can be.

Get the Word Out

  Social Media Messaging

Promote your booth number and any new products and services you are showcasing. Streamline your exhibitor experience by scheduling all your posts for the duration of the event ahead of time. This will ultimately free up time that can be otherwise used to personally engage customers. You and your booth staff may not have the time or manpower to constantly be thinking about social media, so planning ahead is essential.

Download easy to use, free software such as Hootsuite, or Buffer to schedule social media posts in a simple, straightforward interface.

Facebook and Twitter

  • Get involved with the event on social media! Visit the event and host pages below, follow them and join the conversation to increase your visibility.
  • Use the event hashtag in tweets about your products, freebies, demo schedules, and more to connect with your followers and let them know what to expect when they see you there.
  • Give your readers an incentivized message, such as a reason why they should make a stop at your booth.
  • Don't forget to retweet and repost relevant content or updates from TRB, show management, or other industry thought leaders.

LinkedIn

Linkedin serves as a strong platform for professional networks. Search for groups within your industry who may be interested in your product lineup. Joining specialized groups may give your organization improved visibility.

  Follow TRB on Social Media
Facebook
TRB Facebook TRB
Twitter
TRB Twitter @TRBAM
  Email Messaging

Consider sending targeted emails to your customers and prospects highlighting your participation at the conference and invite them to stop by.

Don't forget to specify your target audience in your email messaging. Address your prospects based on if they are loyal supporters, potential customers, industry leaders, etc.

Set up appointments:

  • Contact local prospects to inform them you’ll be in the area.
  • See if they will be attending the show, and aim to set up an appointment for them to stop by and speak with you.
  • If you aren’t sure of local prospects, conduct research to find ideal customers and let them know when you’ll be at the show, and what you’ll be exhibiting.

Pay attention to your subject lines. Make sure they are eye-catching and are TRB 2024 branded.

Make sure your email messaging is timely. Get the word out well in advance of the conference so your customers and prospects can plan ahead. Additionally, send them a reminder before the event starts to keep your participation relevant.

  After the Conference

Continue using social media to maintain a strong presence in attendees' heads. Following up online can leave a lasting impression on prospects for the future. Having a sense of continuity after the event can strengthen your brand and grow your online following.

Remember to monitor what customers and prospects are saying about you every day so that you may answer questions, make amends to product/service problems, and see how you can improve for next year’s event!

Pre Event Tips and Tools

  Create Unique Landing Pages

Generate widespread awareness of your brand’s presence by promoting your exhibit at TRB 2024 on a landing page dedicated to your participation at the conference.

Make sure to keep your landing page updated with your company's products and newest solutions, especially those that will be featured in your booth.

Landing pages should include:

  • Visible links to your social media
  • A basic profile or mission statement of your organization
  • Basic event details (i.e. dates, location, etc.).

Don't forget to link to your dedicated landing page from your social media posts and advertisements to maximize outreach to your followers!

  Enhance Exhibitor Listing

According to the Trade Show News Network, about 70% of show attendees assemble lists of who they intend on seeing before the event. Build and expand your brand awareness to maximize your visibility with event attendees before your customers even walk into the exhibit hall.

Edit your Exhibitor Listing in the Exhibitor Portal using your unique company password (contact brittany.spargo@spargoinc.com if you forgot your password).

  Highlight Participation

In your newsletters, create an event feature or preview by linking to your site’s landing page, or the event page itself. This is an effective way to direct your regular subscribers’ attention to the event.

Include information about your exhibit in press releases and trade publications so media outlets are able to feature or highlight your participation at TRB 2024.

Write a press release:

  • Provide more information about your involvement in the show.
  • Be sure to include your company name as well as the event name and year in the title to increase your visibility.
  • Ensure your call to action is compelling, while still being clear and concise.
  • Take advantage of your social media and promote your press release for more widespread distribution.

Convince attendees to join you at the event with a blog post. This will help make the event seem more appealing and interesting if you reflect your organization’s excitement in a blog.

Preparing Your Booth

  Get Your Booth Ready

Event attendees have a lot of booths to visit, so create an inviting booth that reflects the culture and vibe of your organization. Consider ways to make your booth appealing, such as attention-grabbing copy that is concise and easily interpreted. Create digital graphics or banners that convey a central theme or idea which embodies your organization. Overall, don't be afraid to invest in your booth design. Putting effort into your booth's design and concept can make a lasting impression on potential customers.

Take advantage of empty space; try not to clutter your displays with unnecessary information; make a bigger statement by keeping the focus on your central product or idea.

Create a checklist to make sure your booth shipment is complete and everything arrives on time!

  Staff Your Booth

Send members of your organization who are engaging and knowledgeable about your company’s products and solutions. Consider compiling an employee packet that includes a:

  • Floor Plan
  • List of noteworthy conference sessions and events
  • Verified Attendee Report from last year’s show
  • List of potential questions that attendees may ask you about your company

When dressing for the event, adhere to the conference dress code, but maintain a sense of uniformity to communicate your brand.

Supplement your employee packet with a training session designed to outline your company’s conference goals. Spend time focusing on how to engage a prospect in a short amount of time. An elaborately designed booth may be visually impressive, but it is just as important to have personable staff that's knowledgeable about every aspect of your organization.

  Capture Leads
  • Lead Retrieval technology is offered by SPARGO, the Official Lead Capture Provider. Lead retrieval devices will be available for rent soon!
  • Gather your new leads and drop them into a marketing campaign post-conference to ensure they are reminded of the positive experience they had with your brand.
  • Don't forget to follow up with your leads!

Best Practices at the Conference

  Show up on time! Make sure you know the conference hours.

  Make sure you to send members of your organization who are familiar with your featured products. Booth personnel should be personable, engaging, and ready to field any questions about your company’s featured products and solutions.

  Have an elevator speech ready to quickly and accurately communicate your company's mission and branding. Focus on what your organizational goals are, followed by what goods, services, and/or solutions your company can offer.

  Be present, focused, and engaged - this is one of your best chances to generate new business this year, with attendees who are looking to buy your solutions!

  Keep your booth organized; a messy booth seems uninviting and reflects poorly on your organization.

  Don't forget to have your shipping labels ready.

  Read the Exhibitor FAQ and Exhibitor Resource Center to make sure you have all of the knowledge you need to have a great event!